The Idea Behind Subliminal Perception
Subliminal perception was used in the 1920s on British radio stations. Radio was a new concept and many people took it as being sinister, so BBC started putting subliminal messages in its jingles. Even the book 1984, by George Orwell, mentions the use of subliminal ideas. Stores put messages in their music being piped through the building, to discourage theft. Cartoons also supply subliminal messages to children and parents alike.
Many department stores have piped music laced with subliminal anti-theft messages through their stores, in hopes to curb shoplifting. People enjoy clothes they see advertised on television and songs they hear frequently on the radio. Spotting this kind of below-conscious message is all part of the fun of being involved in modern day life.
Why is this? Endless studies have been performed on the correlation between the amount of stimuli about an object and how much a person favors that particular object. The results showed that being repeatedly exposed to the same object increased the desire to have or be around that object.
An example of one such experiment is with 20 polygons, divided up into 10 pairs. There is one polygon from the pair that is flashed subliminally to a person and one shown directly. When 7 subliminal flashes have been performed, for one polygon, the person is asked which polygon s/he has a preference for.
When seven subliminal flashes of one particular polygon has been achieved, the person is asked to choose which of the twenty polygons she prefers most of all. The majority of the people will choose the polygon that was repeatedly flashed subliminally.
Repetitious visual or auditory stimuli will increase the desire for a particular object. Subliminal stimuli greatly influences the cognitive processes in humans, and possibly alters behavior. From cartoons to politics, subliminal perception is everywhere. The FCC has tried to curb this occurrence by revoking broadcasting licenses of companies if they are found using subliminal messages.
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